Financial management Essay

Q1. What are the goals of financial management? Ans. Financial management means maximization of economic welfare of its shareholders. Maximization of economic welfare means maximization of wealth of its shareholders. Shareholder’s wealth maximization is reflected in the market value of the firm’s shares. Experts believe that, the goal of financial management is attained when it maximizes the market value of shares. There are two versions of the goals of financial management of the firm- Profit Maximization and Wealth Maximization. Profit maximization Profit maximization is based on the cardinal rule of efficiency. Its goal is to maximize the returns with the best output and price levels. A firm’s performance is evaluated in terms of profitability. Profit maximization is the traditional and narrow approach, which aims at maximizing the profit of the concern. Allocation of resources and investor’s perception of the company’s performance can be traced to the goal of profit maximization. Wealth maximization The term wealth means shareholder’s wealth or the wealth of the persons those who are involved in the business concern. Wealth maximization is those who are involved in the business concern. Wealth maximization is also known as value maximization or net present worth maximization. This objective is an universally accepted concept in the field of business. Wealth maximization is possible only when the company pursues policies that would increase the market value of shares of the company. It has been accepted by the finance managers as it overcomes the limitations of profit maximization. The following arguments are in support of the superiority of wealth maximization over profit maximization: * Wealth maximization is based on the concept of cash flows. Cash flows are a reality and not based on any subjective interpretation. On the other hand, profit maximization is based on any subjective interpretation. On the other hand, profit maximization is based on accounting profit and it also contains many subjective elements. * Wealth maximization considers time value of money. Time value of money translates cash flow occurring at different periods into a comparable value at zero period. In this process, the quality of cash flow is considered critical in all decisions as it incorporates the risk associated with the cash flow stream. It finally crystallizes into the rate of return that will motivate investors to part with their hard earned savings. Maximizing the wealth of the shareholders means net present value of the decisions implemented. Q2. Explain the factors affecting Financial Plan. Ans. To help your organization succeed, you should develop a plan that needs to be followed. This applies to starting the company, developing new product, creating a new department or any undertaking that affects the company’s future. There are several factors that affect planning in an organization. To create an efficient plan, you need to understand the factors involved in the planning process. Organizational planning is affected by many factors: Priorities – In most companies, the priority is generating revenue, and this priority can sometimes interfere with the planning process of any project. When you start the planning process for any project, you need to assign each of the issues facing the company a priority rating. That priority rating will determine what issues will sidetrack you from the planning of your project, and which issues can wait until the process is complete. Company Resources – Having an idea and developing a plan for your company can help your company to grow and succeed, but if the company does not have the resources to make the plan come together, it can stall progress. One of the first steps to any planning process should be an evaluation of the resources necessary to complete the project, compared to the resources the company has available. Some of the resources to consider are finances, personnel, space requirements, access to materials and vendor relationships. Forecasting – A company constantly should be forecasting to help prepare for changes in the marketplace. Forecasting sales revenues, materials costs, personnel costs and overhead costs can help a company plan for upcoming projects. Without accurate forecasting, it can be difficult to tell if the plan has any chance of success, if the company has the capabilities to pull off the plan and if the plan will help to strengthen the company’s standing within the industry. For example, if your forecasting for the cost of goods has changed due to a sudden increase in material costs, then that can affect elements of your product roll-out plan, including projected profit and the long-term commitment you might need to make to a supplier to try to get the lowest price possible. Contingency Planning – To successfully plan, an organization needs to have a contingency plan in place. If the company has decided to pursue a new product line, there needs to be a part of the plan that addresses the possibility that the product line will fail. Q3. Explain the time value of money. Ans. Money has time value. A rupee today is more valuable than a year hence. It is on this concept â€Å"the time value of money† is based. The recognition of the time value of money and risk is extremely vital in financial decision making. Most financial decisions such as the purchase of assets or procurement of funds, affect the firm’s cash flows in different time periods. For example, if a fixed asset is purchased, it will require an immediate cash outlay and will generate cash flows during many future periods. Similarly if the firm borrows funds from a bank or from any other source, it receives cash and commits an obligation to pay interest and repay principal in future periods. The firm may also raise funds by issuing equity shares. The firm’s cash balance will increase at the time shares are issued, but as the firm pays dividends in future, the outflow of cash will occur. Sound decision-making requires that the cash flows which a firm is expected to give up over period should be logically comparable. In fact, the absolute cash flows which differ in timing and risk are not directly comparable. Cash flows become logically comparable when they are appropriately adjusted for their differences in timing and risk. The recognition of the time value of money and risk is extremely vital in financial decision-making. If the timing and risk of cash flows is not considered, the firm may make decisions which may allow it to miss its objective of maximizing the owner’s welfare. The welfare of owners would be maximized when Net Present Value is created from making a financial decision. It is thus, time value concept which is important for financial decisions. Thus, we conclude that time value of money is central to the concept of finance. It recognizes that the value of money is different at different points a of time. Since money can be put to productive use, its value is different depending upon when it is received or paid. In simpler terms, the value of a certain amount of money today is more valuable than its value tomorrow. It is not because of the uncertainty involved with time but purely on account of timing. The difference in the value of money today and tomorrow is referred as time value of money. Q6. What are the assumptions of MM approach? Ans. Modigliani Millar approach, popularly known as the MM approach is similar to the Net operating income approach. The MM approach favors the Net operating income approach and agrees with the fact that the cost of capital is independent of the degree of leverage and at any mix of debt-equity proportions. The significance of this MM approach is that it provides operational or behavioral justification for constant cost of capital at any degree of leverage. Whereas, the net operating income approach does not provide operational justification for independence of the company’s cost of capital. Basic Propositions of MM approach: 1. At any degree of leverage, the company’s overall cost of capital (ko) and the Value of the firm (V) remains constant. This means that it is independent of the capital structure. The total value can be obtained by capitalizing the operating earnings stream that is expected in future, discounted at an appropriate discount rate suitable for the risk undertaken. 2. The cost of capital (ke) equals the capitalization rate of a pure equity stream and a premium for financial risk. This is equal to the difference between the pure equity capitalization rate and ki times the debt-equity ratio. 3. The minimum cut-off rate for the purpose of capital investments is fully independent of the way in which a project is financed. Assumptions of MM approach: 1. Capital markets are perfect. 2. All investors have the same expectation of the company’s net operating income for the purpose of evaluating the value of the firm. 3. Within similar operating environments, the business risk is equal among all firms. 4. 100% dividend payout ratio. 5. An assumption of â€Å"no taxes† was there earlier, which has been removed. Limitations of MM hypothesis: 1. Investors would find the personal leverage inconvenient. 2. The risk perception of corporate and personal leverage may be different. 3. Arbitrage process cannot be smooth due the institutional restrictions. 4. Arbitrage process would also be affected by the transaction costs. 5. The corporate leverage and personal leverage are not perfect substitutes. 6. Corporate taxes do exist. However, the assumption of â€Å"no taxes† has been removed later.

Workshop

Should you use more reliable suppliers and how? What re the pros and cons ? Inventory cost higher or material cost will be affected ? Now Blush wants â€Å"shrinking service windows â€Å". How can you help In achieving this through a better procurement strategy ? SC Manager (SCM) Draw a complete and detailed supply chain diagram from suppliers of DEEP to delivery of material to AGAR. Try to identify from the diagram the practical way to improve your logistical performance and shorten the delivery time to meet Guard's requirements. Discuss with other managers if they can support your suggestion.Manufacturing Manager (MM) As a manufacturing manager, you receive materials from outside suppliers and manufacturing starts under your supervision. You then deliver the finished items to warehouse before sending to AGAR. Can you suggest some process re-engineering or any Improvement that you can suggest to help meet the demand of Finish ? As the main contact with Finish, how can you propose to your CEO that DEEP needs major business operations improvement to meet the request of AGAR otherwise DEEP will lose this major customer that they cannot afford to see this happen.You need to ether information from your managers and provide several key points and write on a short proposal to present to the class. You need to identify the â€Å"quality criteria† and â€Å"order winning criteria† of DEEP to convince that AGAR should continue the partnership with DEEP. Time Frame of Workshop Time Activity Remark 6. 00 – 6. 30 Deep reading of the case Group discussion to clear some points described in the case 6. 30 – 7. 00 Each role considers the issues that they need to address and make recommendation SEEM is to collect information and provide advice if needed 7. 00 -7. 30Thorough discussion of final report SEEM leads the team to finalize the recommendations report for later presentation 7. 30 – 7. 45 Short break 7. 45 – 9. 00 Presentation from the 10 groups Other groups critique the presentation with marks (from 1 to 9 marks) 9. 00 – 9. 15 Score counting The champion group will get 10% more mark in their case report assignment individually 9. 15 – 9. 45 General review of overall performance Grades for Groups Example : Group 1 will grade the other 9 groups to allocate the marks of 1 to 9 as shown below. The group with highest mark will be the champion.

Laura Esquivel

Laura Esquivel’s â€Å"Like Water For Chocolate† is an epic novel set in Mexico at the turn of the twentieth century. It is a bittersweet love story between Tita and Pedro who through fate have kept them apart. The novel is divided into months and starts each chapter with a recipe from Tita’s kitchen. Throughout the novel we follow the seemingly doomed love affair between the two main protagonists of the book. Their affection for each other finally unites them in the afterlife at the end of the novel. The novel is a good example of how the Spanish culture has influenced the new world, or the American continent. Likewise, the novel also is a reflection of Spanish culture principally through its culinary practices. In pre-columbian times, the indigenous peoples of America, revered chocolate or cacao and was often even used as both currency and commodity of trade. The Olmecs, Aztecs and other ancient members of Maya culture regularly included the drink from the cacao beans in their rituals. But previously, the chocolate drink was reserved for the warriors and the elite and consumed only after and not during a   meal. When Columbus discovered America, these cacao beans were then sent back to Europe and was widely accepted there alongside other food products from America like the potato, tomato and other grains. â€Å"Like Water For Chocolate† vividly describes a typical rancheria in Mexico and here we get a glimpse of family life infused in long-held traditions as imposed by the grand matriarch. It is not uncommon for Spanish families to live in one roof even if the children are adults and married. It is quite the norm that married children and their spouses and children continue to live with either the family of the wife or husband. In the novel, Tita is forbidden to marry, being the youngest daughter, she is expected to take care of her aging parents and helping out with household tasks. A profusion of rituals and daily chores in the kitchen reveal to us readers the extent in which Spanish culture has been introduced to the new world. Spanish breakfast occurs twice in a day. The early breakfast consists of bread and coffee with milk eaten at home before one sets off to work or school. A second breakfast occurs anytime between 10 and 11 o’clock in the morning consisting of sweet rolls or biscuits and a tostada – a toasted bread smeared with butter and served on a saucer with olive oil for dipping. Sometimes the bread is served rubbed with tomato and garlic for a more robust flavor. Lunch then occurs at 2 pm which may consist of an omelette, a sausage, and finished with fruit. This repast may be eaten with coffee or beer. After lunch, the customary siesta or afternoon nap commences. This nap may last up to two hours, wherein businesses are closed, and will only open around 4pm. Thus is the unusual and laid-back attributes of the Spanish. In the evening, tapas is served, these are small servings of food or appetizers that may consist of vegetables, seafood, meat, chicken, sausages or just about anything that may be found in the kitchen. This hours are spent eating and drinking wine. Tapas bars abound in the more urban areas in Spain and are regular fare for the citizenry. By 11pm, a real dinner is served. A hearty full-course of salad, soup, entrà ©e, and dessert followed by coffee or an aperitif caps the day. Then off to bed goes the typical Spaniard in what was a typical day spent. The culinary traditions of Spain are steeped in their culture and daily life. The influence of these are far and wide covering the entire world as Spain set out to far reaches in search of wealth and territory. In their vast colonies, Spain brought these traditions with them and in turn imposed them on the local populace but also inter-mingling the local practices in turn. It is safe to conclude therefore that Spanish culinary traditions have been both recipient and donor. For Spain adapted to new world ingredients and manners of cooking. The novel masterfully exploits the culinary richness of Spain and makes these the springboard on which the plot so brilliantly revolves around. The recipes we read in the book are presented in such that their preparation all the way to their consumption is woven into the lives and motives of the characters involved. The recipe for chocolate and rose petals illustrates this. When Tita cooks the rose petals into the chocolate she is consumed with passion and unrelenting desire for Pedro – and eventually transforms all those who imbibe the drink into a frenzy of heat, lust, love and desire as well. Source: Davidson, Alan, The Oxford Companion To Food, 1999   

Error types of NNs and the role of L1 in SLA Essay

Error types of NNs and the role of L1 in SLA - Essay Example This research wouldn’t be possible without your participation and I am incredibly grateful for your help. Thanks to Dr.Maggie for helping us in preparing, editing and general guidance through the research and process. The purpose of this paper is twofold. First, it brings together the various theories and views and the research findings in the rules and functions in the second language learning (SLL), second, it shows the importance of the first language in learning second language. SLA as the name suggests is the study of second language acquisition. This definition has being refined by Dulay, Burt & Krashen (1982, pp10) SLA is â€Å"the process of learning another language after the basic of the first have been acquired, starting at about five years of age and thereafter†. In order to define the error types it is first important to know what NNS is. A Non-Native Speaker (NNS) is a person who is learning a language other than his own. Any NNS belonging to any language can learn a foreign language’s rules and laws of grammar and spelling. But he/she cannot learn the idioms, expressions and word pairings of the language because they cannot be described by the rules or laws of the foreign language or they might require the memorization of special-case rules. Regardless of the knowledge acquired by NNS of the grammatical rules, NNS continue to make a number of language errors. These are the error types of NNS. These errors include (Park et.al. 2008): Apart from the errors types of L1, there is a significant role played by L1 in acquiring L2 in SLA. According to Krashen (1982) when he talked about the role of first language L1 in second language acquisition SLA that â€Å"the only major source of syntactic errors in adult second language performance was the performers first language†. Some of the errors that arise are related to the interlingual errors. It occurs when the NNS’s L1 habits such as patterns or rules prevent the NNS

Analysis Essay Example | Topics and Well Written Essays - 500 words

Analysis - Essay Example She is well observed to like her classmates and teachers, thus the mention of her being easy going. As the story unfolds, the candidate for the art scholarship who had all the reasons to rejoice because of the preparations told to her by her teacher and the school principal, was found broken hearted because of the cancellation of the scholarship supposedly to be awarded to her. The reason for which, being her color. Being challenged by the principal who experienced racial discrimination herself, the main character stood tall and hopeful in facing her future. On the contrary, the main character for A Rose for Emily is portrayed as a proud woman from a high and mighty Grierson family as seen in the eyes of the town’s folks. She was described to be a fallen monument in the beginning of the story as her death is revealed. But unlike Nancy Lee, her pride became a source for an internal conflict. The demand for her payment of her taxes caused her to be even more aloof and stay home most of the time. The story is told by a first person observer, narrating the events and speaking on behalf of her self and other observers. One Friday Morning on the other hand is told by a third person omniscient narrator who exposes the feelings and thoughts of his character.

Summary Essay Example | Topics and Well Written Essays - 500 words - 145

Summary - Essay Example In order to convince the opposers, Nomani presented her own life examples and stated that many Muslim women experienced loneliness and suffering in marriage. Mohammad Habash also adhered to the idea of Muslim women’s freedom of choice and claimed women should be only led, advised, and guided but not told what to do. Overall, both Nomani and Habash based their opinions not on the ground of religion; they rather addressed the concept of freedom. It is possible to say that the speakers’ position be well-grounded; despite this one could see that their stance was defensive. Yasit Qadhi, in his turn, opposed to what the proponents of such freedom stated and claimed that if a Muslim did not want to follow Words of Allah and the law, he / she should not be regarded as a Muslim at all because of the initial meaning of this word and the essence of the religion as well. In other words, Qadhi discussed the question not only from the religious point of view but from the perspective of the law. Thuraya Arrayed dealt with the question from the point of view of psychology and from the height of her life experience. Particularly, she said that as young people are not wise enough they should be controlled. These two panelists had educated and religious stance and looked more confident than Nomani and Habash. The audience took an active part in the discussion as well and asked challenging and suitable questions. As can be seen, the issue was left unresolved and every party remained on the same mind. Even though the panelists adhered to opposing views, the note was quite friendly. The opposers to the idea of freedom were more convincing. Despite this, the audience vote for women’s right to choose a husband, which was not a wise decision because the discussed issue was of a religious

Summary of The Tempest Drama by Shakespeare Essay

Summary of The Tempest Drama by Shakespeare - Essay Example The concept of unveiling the play’s events in a long continuous order dents the play. A good player needs to spell out chronological ideas but these ideas should not run as a prolonged course during the presentation (Baker 145- 150). It is advisable to initiate breaks in the play. An effective component of developing breaks in the play is using songs. The writer should have composed a simple song and made it run throughout the drama. The song should appear before the introduction of key scenes. This not only breaks the monotony in the play but also prepares the viewers for the introduction of a novel idea. Songs are also effective in emphasizing the theme of the play or in recruiting the audience to participate in the play. Audience involvement makes the play be livelier. Another effective approach is dramatizing the play and using other live performance accompaniments. This involves employing approaches such us beating of the drum or other percussion appliances in intervals. Moreover, the play may amalgamate the performance with some melodies from the background. A critical application of these apparatus can improve the live performance. Additionally, the choice of language and tone can radically develop the performance. This means the presentation of different concepts or ideas using varying tones become necessary. Some moods or themes may need to be presented using a low tone while others may demand a high tone. Similarly, some statements need to be cool while others set to depict harshness. Tonal variations sway the audience’s mood making them identify with the play’s mood. Furthermore, the practice improves audience’s attentiveness hence an effective aspect of avoiding boredom. This makes the play interesting and lively. The use of gestures is also a key component of a good play. This critical constituent entirely depends on the actors used in the play. Gestures involve the use of body idioms in speaking the desired information. This entails facial expressions and movement of body parts. Of great consideration is the correct use of these gestures because if used incorrectly, they influence negatively on the quality and usefulness of the plays. Specific expressions and movements are suitable for a particular scenario or theme. In some degrees, this should include the use of appropriate outfits and make-ups. This becomes necessary since the appearance of the performer influences audience’s attitude. It is of worth noting that, gestures outweigh verbal language in communicating certain messages. Gestures naturalize message delivery hence making the play lively (Baker, 120). Importantly, there are some stylistic devices which if effectively utilized can improve the play. Firstly, humorous characters can appear in some scenes presenting the definite message. Humorous characters may involve culprits of ignorance, the misinformed group or chauvinists. These actors simply clash with basic societal ideologie s because of their compromised state. Their condition lands them into awkward and sometimes shameful encounters, which make them perplexed.

Personal ethics action plan Assignment Example | Topics and Well Written Essays - 2000 words

Personal ethics action plan - Assignment Example Professionally, I am a committed Operations Manager. I believe in team work and enjoy multi-tasking. I participate actively in group discussions. I possess leadership skills and do my best to motivate my team to achieve organizational goals. I am a keen negotiator and make every effort to maintain a high standard of quality and timeliness in my work. I believe in taking responsibility for the work I take up and give my very best to the work on hand. I would like to develop a strong work – life balance, in order to stably manage my personal and professional aspirations. I believe I would need to develop my observational and problem – solving skills in order to become a more complete professional. I would like to see myself in a decision – making role in a few years from now. My aim is to be the Director of a Multi-national company. I hope to be a well – balanced individual, with a successful personal and professional life! 2. Definitions: Ethics are a set o f values and principles that help one distinguish right from wrong. Ethics are the rules of one’s personal behavior that are often based upon laws, organizational policies, social norms, family, religion, and/or personal needs, and may be subject to differing interpretations. There is an old saying: â€Å"What is popular is not always right; what is right is not always popular.† Ethics govern the way people behave and influence their decisions on the 'right thing' to do. Our personal values contribute to the strength of our ethics. I believe that personal ethics influence our general ‘code of conduct’ in society and follow a process of continuous development. Leadership is a virtue that determines one’s ability to organize, guide and socially influence a group of people, in the accomplishment of a common  goal. Innate leadership qualities often emerge at a time of necessity, but these skills are not possessed in equal measures by all. Leadership i s influenced by one’s traits, intelligence, behavior, charisma, sense of authority, power and general temperament. Within an institution, each leader adopts a unique approach and style of leadership, for example: Transformational leadership or Situational leadership and gathers followers gradually. An effective leader plays the role of a mentor who encourages his team to think independently and guides the team towards achieving the outlined objectives. ‘Service’ may be defined as one’s personal willingness and voluntary contribution to any activity that does not have any direct financial or material compensation. One who is engaged in ‘service’ possesses a giving attitude, is dependable and is readily available to perform the task. In service, one must have the ability to work well ‘with others’, ‘for others’ and sometimes, ‘on behalf of others’. ‘Service’ to any organization requires active participation and a willingness to take on difficult responsibilities. Above all, the individual must represent his institution and perform committee work without a complaint, in the best interest of the organization and community. ‘Character’ refers to the innate traits, qualities and tendencies of an individual to think and act in different situations (known or unknown) with honesty, integrity, authenticity and responsibility. The pillars of character include trustworthiness, respect, responsibility, fairness, caring attitude and a sense of citizenship. Character is developed

Equity law Essay Example | Topics and Well Written Essays - 5000 words

Equity law - Essay Example Firstly, this scenario raises the issue of creation of a private express trust. An express trust is like a fiduciary relationship where the person who is the trustee holds legal title for property in trust for the beneficiary who holds the equitable title. In order for a trust to be valid, it must be in writing, it must be executed by a settler who has the necessary capacity, it must have a legal purpose, must have an identifiable beneficiary and trustee, and the intent to create a trust must be clearly identifiable. In the case of Alice’s will, the validity may not be questionable in large part because it has been set out in writing. It appears that Edward is the primary beneficiary, although he is also one of the executors of the trust. One of the issues that arises in this case is establishing the validity and authority for both Edward and Alice’s carer Sandra, to function as executors of her estate. One of the first things that must be established is whether the will as written can stand as an express trust with testamentary capacity having been adequately proved. The terms of a will can be held to be valid only if it can be shown that a testatrix was in full possession of her faculties when she made the dispositions under the will. In the recent case of McClintok v Calderwood1 this was one of the issues that was raised. In this case, the defendant was the wife of one of the deceased’s nephews. The deceased had made two wills while at a nursing home, the only difference between the two was that the first one did not name an executor, while the second named the defendant as executrix of the deceased’s estate. One of the defendant’s brothers contended that the wills were invalid for lack of testamentary capacity and for want of knowledge and approval. Testamentary capacity was however, established in the case of McClintok v Calderwood. Although the deceased had been confused at times and showed early signs

Experimental economic summary paper Essay Example | Topics and Well Written Essays - 500 words

Experimental economic summary paper - Essay Example 25 per cent of the non-economists called â€Å"all of the endowment† as fair investment whereas 75 per cent of them considered it to be â€Å"half or more† of the donation. The behavior of economics students was significantly different. To public account, they offered no more than 20 per cent of the donation. All non-economists said that they valued â€Å"fairness† in deciding about the investment whereas most of the economics students did not know what â€Å"fairness† is. Likewise, Carter and Irons (1991) who compared the behavior of economists and non-economists using an ultimatum bargaining game, found economists to be more complying with the characteristics of the self-interest model in the roles of both the allocator and the receiver than their non-economics counterparts. The charitable giving survey and results of the prisoner’s dilemma also supported the opinion that the likelihood of free riding is more profound in economists than non-econom ists.

Gary Kelly CEO of Southwest Airlines Research Paper

Gary Kelly CEO of Southwest Airlines - Research Paper Example He has a background as an accountant (Fitzpatrick). He has proven himself throughout the years to be both a steady leader and a confident innovator. The airline industry is extremely competitive and profit margins are at the mercy of a number of factors beyond the control of even the most activist CEO. He is routinely called one of the best CEOs in the United States (McCann). His personal background is somewhat instructive. A story is told of him wanting to be an oceanographer as a young man, but then moving to Texas to play football in university. It was a bad season and he moved on to try something else: accountancy (Fitzpatrick). Throughout his life he is quick to size up errors and shift focus when things are not working out. There are few better qualities in the leader of a large business. In a sense Kelly comes to work in the shadow of the man who built Southwest Airlines, Herb Kelleher, but he has distinguished himself from the founder in a number of ways. While most other air lines were seeking to charge customers for every pretzel, Kelly saw an opportunity. People thought he was crazy, but he decided to respect customers. He saw the market going one way, and he understood instinctively that space was opening for Southwest to seize. He refused to charge customers for baggage, and the company quickly shot to profitability. A recent article quoted Kelleher on his successor. "To be an excellent leader, you have to be a superb follower," Kelleher said. "Gary has provided great leadership. We transitioned for three years, and then he took over everything that I normally did. I'm very, very pleased and proud of his accomplishments" (LA Times). Being adaptable has helped Kelly and Southwest succeed in a way that few airlines have done in this day and age. Not only has he expanded Southwest's market, but he has become something of a legend. A story that business reporters like to quote goes as follows: When Hurricane Katrina devastated New Orleans— Southw est Airline’s largest hub—the company’s service to the city dramatically dropped from 57 flights a day to just two. Â  But while the City of New Orleans was forced to lay off workers, Southwest was able to offer the option of relocation to all of its 250 New Orleans employees (McCann). For many other companies this would have been devastating, but for Kelly it was an opportunity. It is clear that his leadership style owes a great deal to seeing opportunity where others see disaster. He isn't afraid to pursue risky projects, but knows that customers come first. Recent problems with Southwest aircraft have given Kelly a chance to shine in front of the national media. In early April, a Southwest plane suffered from a tear in its fuselage. This attracted a great deal of attention and lead a number of news broadcasts. Kelly had a choice with this situation. He could have said that the problem was just a fluke, a once-in-a-lifetime structural defect. That would have been the easy thing to do. But instead he chose to show what kind of leader he is. He ordered the fleet grounded for inspection (Martin, et al). Kelly understood that branding and marketing are important, but that when it comes to basic issues of safety, airlines cannot afford to skimp. Recovering from the negative attention can only be done by showing that Southwest has a safety climate with a real abundance-of-caution philosophy. His actions were widely heralded, even if they were expensive and

Despite Proctors Essay Example for Free

Despite Proctors Essay Another character introduced in Act two is Mary Warren. She is extremely important to the Act as she is what makes the connection between village life and the sentencing that is happening at the courts, and with the proctor household. She is the one who tells us that there have been thirty-nine arrests. When she first arrives in Act two we find that she has defied the orders of John and Elizabeth by going to the court. When told that she must not return she rebels using the excuse I am an official of the court. This is a fine example of how the hysteria of witchcraft has affected the everyday life in the community of Salem. Mary is a servant within the proctor household; she is paid nine pounds a year to keep the house. She is not in a position to rebel against the word of Elizabeth or John, and under normal circumstances would not do so. We know that this is peculiar behaviour because of Elizabeths reply to Proctor, when asked why she had let Mary go to the court. Elizabeth says She frightened all my strength away I forbid her to go, and she raises up her chin like the daughter of a prince and says to me, I must go to Salem, Goody Proctor. It is clear to us now just how much the affair between Proctor and Abigail influences the current events and the events that are to follow. Mary also plays another role within Act two; she portrays to us the amount of hate that Abigail holds for Elizabeth. When she reveals that she saved the life of Elizabeth in court, as her name had been mentioned among the accused. I saved her life today. She refuses to say by whom, I am bound by law, I cannot tell but it is obvious to the reader and to Elizabeth that Abigail Williams is the accuser. This shows Abigails malicious hate as by accusing Elizabeth she is striving towards an eventual execution. Elizabeth who is a smart woman anticipates this intense hate long before she discovers she has been accused and she says to John referring to Abigail and thinks to kill me, then to take my place. Another reason that proves Marys importance to Act two is that she illustrates to us the extremity of power that Abigail and the girls have. Throughout Act two Marys speech and stage directions imply a weak and feeble character. With a trembling decaying voice she has been edging towards offstage. It is apparent that she is constantly subject to the bullying of Proctor and that she gives into his bullying one hundred percent of the time. Yet in the last few pages of Act Two, Proctor, using violence is trying to persuade Mary to testify in court against Abigail to save his wife. Despite Proctors violent advances grasping her by the throat as though he would strangle her Mary sobs I cannot, I cannot. This shows Marys new changed belief that Abigail and the girls are more powerful and fearful than the man she has worked for and feared for so long. This event also marks the start of the loss of power John Proctor suffers from throughout the rest of the play. The Crucible plays host to many themes. The theme of tyranny (when a situation or person controls how you are able to live in an unfair way) is shown mainly by Abigails power over the girls, and their power over the people of Salem. By confessing to witchcraft, and publicly announcing their sudden devotion to God, and desperation to do his will, they give themselves great power over society. Abigails word becomes unassailable as does the word of the other girls. With this power they were able to control the rest of the Salem by fear. Another way in which Tyranny is shown is Proctors initial control over Mary. As she enters the scene she is greeted by Proctor with the words Ill whip you if you dare leave this house again. Mary is undoubtedly afraid of Proctor as he appears an extremely violent man to her. At the end of the Act Proctor uses violence yet again to get his own way, we know from Act three that she eventually does go to the court and testify. Another theme that is apparent in Arthur Millers The Crucible is fear. Every character in The Crucible is subjected to fear at some point within the story line, not just those who are accused. Those who are not accused fear that the sins of their friends and associates may taint their names and cause them to be found guilty of witchcraft: A key example of this is Parriss fear that the actions of Abigail and the rumours of witchcraft that surround his daughters coma will cost him his title as reverend. Those who are accused must face the fear, of being hung, they must also decide whether their fear of being hung, is greater than their fear of breaking one of the Ten Commandments by lying to save themselves. The different characters show their fear in various ways; the most interesting would be Proctor, whose fear is not for himself but for his wife. This differs from the fear of Francis Nurse and Giles Corey whos wives are also accused, as Proctor is having to balance the fear of the death of his wife, with the fear, or more the realisation that the death of his wife could be on his hands as she stands accused because of the malicious jealousy aroused within in Abigail when he finished their affair. He is also under pressure as he knows that he can put a stop to the girls accusations and save his wife by blackening his own name and admitting his lechery with Abigail. Proctor expresses this pressure with his line to Mary, My wife will never die for me! I will bring your guts into your mouth but that goodness will not die for me! Another character subject to fear is the wife of John Proctor, Elizabeth. Elizabeth fears for her relation with John. Though they love each other very much their relationship has been scarred by the affair between Abigail and Proctor. She like Mary is also frightened of the power that Abigail possesses. As she knows that it is enough to condemn her to death. When she is taken by Cheever and Herrick we know she is scared as John says to her Fear nothing Elizabeth. and her next line is said (as indicated by stage direction) with great fear. Another character who is apparent to fear is Mary. From the moment she enters the scene she is subject to fear. First the fear of John as he violently questions her and makes to whip her Ill whip the devil out of you. Next the fear of incriminating herself or Elizabeth when Cheever and Herrick turn up at the house and she is called downstairs for questioning, and finally when she is once again being bullied by proctor to testify in court: here she is not only scared of Proctor but of what the girls and Abigail will do if she does turn on them. (in terror): I cannot, theyll turn on me

AIS-MACA- Z: MACA based Clonal Classifier for Splicing Site

AIS-MACA- Z: MACA based Clonal Classifier for Splicing Site AIS-MACA- Z: MACA based Clonal Classifier for Splicing Site, Protein Coding and Promoter Region Identification in Eukaryotes Pokkuluri Kiran Sree, Inampudi Ramesh Babu, SSSN Usha Devi N   Abstract Bioinformatics incorporates information regarding biological data storage, accessing mechanisms and presentation of characteristics within this data. Most of the problems in bioinformatics and be addressed efficiently by computer techniques. This paper aims at building a classifier based on Multiple Attractor Cellular Automata (MACA) which uses fuzzy logic with version Z to predict splicing site, protein coding and promoter region identification in eukaryotes. It is strengthened with an artificial immune system technique (AIS), Clonal algorithm for choosing rules of best fitness. The proposed classifier can handle DNA sequences of lengths 54,108,162,252,354. This classifier gives the exact boundaries of both protein and promoter regions with an average accuracy of 90.6%. This classifier can predict the splicing site with 97% accuracy. This classifier was tested with 1, 97,000 data components which were taken from Fickett Toung, EPDnew, and other sequences from a renowned medical uni versity. Key Words: MACA(Multiple Attractor Cellular Automata) , CA(Cellular Automata) ,AIS( Artificial Immune System) ,Clonal Algorithm, AIS-MACA-Z(Artificial Immune System- Multiple Attractor Cellular Automata-Version Z). Introduction In recent years, study of Cellular Automata (CA) as a potential modeling tool has gained importance. Some researchers and scientists have used CA in image processing, data compression, pattern recognition, encryption, VLSI design and language recognition. Cellular Automata (CA) is a computing model which provides a good platform for performing complex computations with the available local information. CA is portrayed by local interconnectivity of cells in the network/grid. The interactions/communications between the cells are pulley local. Each cell is permitted to interact with its neighboring cells only. Further, the interconnection links typically convey just a little measure of data. No cell in the entire network will have the global view. These characteristics of CA attracted us to propose a classifier which can be very much useful for solving many problems in bioinformatics with the existing frame work. Artificial Immune System is a novel computational intelligence technique with features like distributed computing, fault /error tolerance, dynamic learning, adaption to the frame work, self monitoring, non uniformity and several features of natural immune systems. AIS take its motivation from the standard immune system of the body to propose novel computing tools for addressing many problems in wide domain areas. These features of AIS are used in the thesis to strengthen the proposed CA classifier Literature Survey Vitoantonio Bevilacqu[1] at el. tried to provide theoretical foundations for solving some problems in bioinformatics using artificial immune system like multiple sequence alignment problem and protein structure prediction. Hybrid immune algorithm was proposed for addressing multiple sequence alignment problems. Some open problems in bioinformatics are discussed and authors tried to create insight for applying AIS in bioinformatics. Shane Dixon at al has proposed Bioinformatics data mining was proposed with AIS and Neural Network. Variations in the real valued negative selection algorithm and multi layer feed forward neural network model are discussed in detail. Niloy Ganguly[2] at al has made a survey on cellular automata which say CA uses the local information and performs complex computations. Authors gave a brief discussion on the types of Cellular Automata. Niloy Ganguly at al has also proposed theoretical concept of proposing CA for pattern classification which can be applied for low cost VLSI implementation. This classifier is capable of accommodating noise based on distance metric also. Palsh Sarkar [3]also have given a brief history of cellular automata regarding the way for creating CA games like game of life and firing squad problem and creating local CA rules for specific problems. Pradipta Maji[4] at al has proposed the error correcting capability of cellular automata based on associative memory. The desired CA is evolved with formulation of simulated annealing program. X.Xiao[6] at al has used CA to generate image representation for biological sequencs. The research is amide to improve the quality of predicting protein attribut es such as structural class and sub cellular location. Adriana Popovici at al has successful applied CA in image processing. Parallelism in CA is used to remove the noise and detection of boarders in digital images. Jesus P. Mena-Chalco[5] at al has used Modified Gabor-Wavelet Transform for addressing this issue. In this connection, numerous coding DNA model-free systems dependent upon the event of particular examples of nucleotides at coding areas have been proposed. Regardless, these techniques have not been totally suitable because of their reliance on an observationally predefined window length needed for a nearby dissection of a DNA locale. Authors present a strategy dependent upon a changed Gabor-wavelet transform for the ID of protein coding areas. This novel convert is tuned to examine intermittent sign parts and presents the focal point of being free of the window length. We contrasted the execution of the MGWT and different strategies by utilizing eukaryote information sets. The effects indicate that MGWT beats all evaluated model-autonomous strategies regarding ID exactness. These effects demonstrate that the wellspring of in any event some piece of the ID lapses handled by the past s ystems is the altered working scale. The new system stays away from this wellspring of blunders as well as makes an instrument accessible for point by point investigation of the nucleotide event Changchuan Yin[6] at el has proposed a strategy to foresee protein coding areas is produced which is dependent upon the way that the vast majority of exon arrangements have a 3-base periodicity, while intron groupings dont have this interesting characteristic. The technique registers the 3-base periodicity and the foundation clamor of the stepwise DNA sections of the target DNA groupings utilizing nucleotide circulations as a part of the three codon positions of the DNA successions. Exon and intron successions might be recognized from patterns of the degree of the 3-base periodicity to the foundation commotion in the DNA groupings. Design of AIS-MACA-Z The general design of AIS-MACA-Z is indicated in the figure 1. Input to AIS-MACA-Z algorithm and its variations will be DNA sequence and Amino Acid sequences. Input processing unit will process sequences three at a time as three neighborhood cellular automata is considered for processing DNA sequences. The rule generator will transform the complemented and non complemented rules in the form of matrix, so that we can apply the rules to the corresponding sequence positions very easily. AIS-MACA-Z basins are calculated as per the instructions of proposed algorithm and an inverter tree named as AIS multiple attractor cellular automata is formed which can predict the class of the input after all iterations. Figure1: General Architecture of AIS-MACA- Z For a sample DNA sequence and fuzzy real values, the data structures AIS-MACA-Z [7,8] is shown in the figure 2. The decimal equivalent of the next state function, as defined as the rule number of the CA cell. In a 2-state 3-neighborhood CA, there are 256 distinct next state functions, among 256 rules, rule 51is represented in the following equation 1. Rule 51 : qi(t + 1) = qi(t) Equation (1) Figure2: AIS-MACA- Z data structure Experimental Results Experiments were conducted by using Fickett and Toung data [9] for predicting the protein coding regions and splicing cites. All the 21 measures reported in [9] were considered for developing the classifier. For promoter region identification human promoters from EPDnew[10]. Table 1 represents the splicing cite output. Figure 3,4,5,6 shows the prediction of promoter and protein coding regions. Table 1: Splicing Cite Output Figure3: AIS-MACA- Z Interface Identifying Protein Coding Regions Figure 4: Exons Boundary Reporting Figure 5: Coding Sequence Reporting Figure 6: Coding Sequence Probability Levels 5. Conclusion We have developed a logical classifier designed with MACA and strengthened with AIS technique that uses a fuzzy logic for predicting the slicing sites, protein and promoter regions. The accuracy of the AIS-MACA-Z classifier is considerably more when compared with the existing algorithm which is 90.6% in average. The proposed classifier can handle large data sets and sequences of various lengths. This classifier certainly provides intuition towards application of MACA to several problems in bioinformatics. 6. References Bevilacqua, Vitoantonio, Maurizio Triggiani, Vito Gallo, Isabella Cafagna, Piero Mastrorilli, and Giuseppe Ferrara. An expert system for an innovative discrimination tool of commercial table grapes. In Intelligent Computing Theories and Applications, pp. 95-102. Springer Berlin Heidelberg, 2012. Ganguly, Niloy, Biplab K. Sikdar, Andreas Deutsch, Geoffrey Canright, and P. Pal Chaudhuri. A survey on cellular automata. (2003). Sarkar, Palash, and Subhamoy Maitra. Nonlinearity bounds and constructions of resilient Boolean functions. In Advances in Cryptology—CRYPTO 2000, pp. 515-532. Springer Berlin Heidelberg, 2000. Maji, Pradipta, Chandrama Shaw, Niloy Ganguly, Biplab K. Sikdar, and P. Pal Chaudhuri. Theory and application of cellular automata for pattern classification. Fundamenta Informaticae 58, no. 3 (2003): 321-354. Mena-Chalco, Jesà ºs P., Helaine Carrer, Yossi Zana, and Roberto M. Cesar. Identification of protein coding regions using the modified Gabor-wavelet transform. Computational Biology and Bioinformatics, IEEE/ACM Transactions on 5, no. 2 (2008): 198-207. Yin, Changchuan, and Stephen S-T. Yau. Prediction of protein coding regions by the 3-base periodicity analysis of a DNA sequence. Journal of theoretical biology 247, no. 4 (2007): 687-694. Sree, Pokkuluri Kiran. AIS-INMACA: A Novel Integrated MACA Based Clonal Classifier for Protein Coding and Promoter Region Prediction. J Bioinfo Comp Genom 1 (2014): 1-7. Nedunuri, SSSN Usha Devi, Inampudi Ramesh Babu, and Pokkuluri Kiran Sree. An Extensive Repot on Cellular Automata Based Artificial Immune System for Strengthening Automated Protein Prediction. Advances in Biomedical Engineering Research 1, no. 3 (2013). Fickett, James W., and Chang-Shung Tung. Assessment of protein coding measures. Nucleic acids research 20, no. 24 (1992): 6441-6450. Dreos, Renà ©, Giovanna Ambrosini, Rouayda Cavin Pà ©rier, and Philipp Bucher. EPD and EPDnew, high-quality promoter resources in the next-generation sequencing era. Nucleic acids research 41, no. D1 (2013): D157-D164.

Financial Report for Furniture Company | Example

Financial Report for Furniture Company | Example Financial Report Scenario: Must Have Furnishers TABLE OF CONTENTS (JUMP TO) INTRODUCTION TASK ONE: Effect of Policies on Company Performance TASK TWO: Effect of Product Diversification and Promotions TASK THREE: Risk Analysis   TASK FOUR: Production and Profitability TASK FIVE: Buying Out and Merging CONCLUSION REFERENCES APPENDICES A-E TABLE 1. CASH FLOWS TABLE 2. SIMPLIFIED PROFIT AND LOSS TABLE 3. SIMPLIFIED BALANCE SHEET TABLE 4. PROFIT AND LOSS FOR MARCH 2001 THROUGH MARCH 2002 TABLE 5. BALANCE SHEETS FOR MARCH 2002 AND MARCH 2003 FOR COMPARISION INTRODUCTION A company with staying power within the marketplace will have a keen understanding of ebb and flow, be able to communicate change and put into practice strategies that also reflect flexibility and values for growth situations. The relationship between values and culture, leaders and teams of employees must maintain a healthy balance in order for the status quo of everyday operations to remain but also for the strategies to remain in place and augmenting in flux with market variables. This paper presents an interesting scenario of five tasks for you as the management trainee to explore and devise a financial report based on the company’s financial statements such as Profit and Loss, Year End results and other balance sheets. There is a new sales manager, who has promoted new policies toward change to increase sales and production but in other words created growing pains toward an organisation that will require investment, acquiring equipment and employees. It is part of your job to remain focused and subjective to the task at hand and evaluate each of the five tasks with the future of the organisation in mind but also the validity of such growth and the future investments needed. While outside investment is warranted at times, with a growing successful venture, it is assumed that some capital can come from within. However it is curious if her â€Å"tried and true† scheme will work for the present economic state. So many consumers purchase ticket item s on instalment credit but will this happen when consumer confidence is down and what will this mean for the organisation? TASK ONE: Effect of Policies on Company Performance There is concern that the company cannot keep up with production for this new promotion scheme set into place by the new sales manager who has promoted credit related sales. The director is concerned and has asked you to compile a report elaborating on whether the performance of the company and it’s financial position at the year-end has improved because of the new policies put into place. What is your opinion and rationale? According to the end year statements, operation costs are down which means the factory has reached a new level of efficiency. This indicates that something is going right at the shop room floor when compared with the prior year. It can be expected that the future productivity will be even higher with that rate of growth and profitability in consideration. However part of the scheme has been to introduce a line of credit to the consumer as a way of purchasing high ticket items and furnishing their homes. The main concern here when looking at the year-end statements comparatively should be cause of alarm on the point of the director. The prior year 2002 there were 166 debt accounts to the company. This year 2003 there are 1166 debt accounts and this is at a growth rate of a thousand new accounts or a rate 14 percent for this segment. The main concern here is the rate of repayment that needs to be established over time with these debtors. How quickly are they paying off their accounts a nd at what rate of interest? This could become a problem should some of them fall behind because then the company needs to implement a debt collection service, which will be an additional expense to the company. Sometimes it is impossible to collect on such merchandise. While the promotion may have spawned a tremendous amount of growth, it has also opened up the company for increased risk in the future for profit and loss. The year 2003 was a good one but one must also consider should the present promotion continue for 204, what are the long-term benefits and risks to having extended credit lines to consumers? TASK TWO: Effect of Product Diversification and Promotions Pricing strategies usually change as the product passes through its life cycle. There are a number of different methods of determining price depending on the product. In today’s game, diversification of products and product add-ons is the key to success especially in a saturated market like furniture. There is much competition. It is with this in mind that companies usually develop multiple promotions as opposed to just one. This way, the company has a promotion that can be priced for every budget. For your organisation, this may mean running ad campaigns, for instance a two for the price one during the winter season or provide extra perks for the customer who buys package deal. Right now free delivery seems to be a front runner of what the consumer is concerned about when shopping for furniture. As well as the credit offer, which may not drive many to purchase right away, have a sweepstakes drawing or a movie night that features your most comfortable display model. In a satur ated market, it is important for the prices to remain competitive, even reduced at certain times of year. By employing another marketing scheme, it is quite possible that you may see a reduction in credit accounts and more people spending cash especially if the price is right. Still one must be careful to get a return on the product as a profit because also one must consider the cost of acquiring the product, keeping it in stock and delivering to the customer. It is important to always keep in mind the cost of keeping the unit per unit in inventory. This goes beyond what it just costs to produce the unit. Still with the introduction of a counter promotion with reduced price, you will see more inventories out of the warehouse and less debtor credit involved in the transactions. TASK THREE: Risk Analysis The manager has asked you to assess the validity of two projects that are independent of each other and require proper recommendation. You will need to run a risk analysis as well as a net present value analysis in order to determine which project to recommend as both will reduce the handling cost and warehouse stock levels as a means to better manage inventory. We use different pricing models as a framework to aid in the analysis. Such models as CAPM and APT aid in figuring out the levels of risk involved with both projects. For financial professionals it is of utmost importance to assess risk as accurately as possible in order to sell in this case the project. Companies are more than often risk adverse and do not want to take a loss with the money invested. In this respect most companies enjoy a conservative approach, which means the less risk involved the better. Because APT builds upon CAPM and takes the theory to a new level, it requires further analysis to prove the point. Still first in order to understand APT, one must first have a grasp of CAPM works. CAPM can only work to assess risk in the long run scenario. CAPM also assumes the investor does not have inside knowledge and that the Beta is known. This is the only way an expected return can be determined with CAPM. Mark McCracken defines Beta as â€Å"equals 1.0000. 1 exactly. Each company also has a beta. A companys beta is that companys risk compared to the risk of the overall market. If the company has a beta of 3.0, then it is said to be 3 times more risky than the overall market† (par. 1). For this scenario each project has a beta. The amount of risk and the type of risk can be determined by diversification. Systematic risk, which is market risk or undiversified risk, is the portion of an assets risk that cannot be eliminated via diversification. The systematic risk indicates how including a particular asset in a diversified portfolio will contribute to the risky nature of the portfolio. Unsystematic risk, which is firm-specific or diversifiable risk, is the portion o f an assets total risk that can be eliminated by including the security as part of a diversifiable portfolio (Mathis, par. 1). So obviously there are some projects that will not be included in a diverse portfolio because of its defined risk under this theory. CAPM digs deeper to assess for an expression, which relates the expected return on an asset to its systematic risk. This in turn gives the financial professional better idea of the project’s risk behaviour. The equation used is as follows: (Mathis, par. 3) The measure of systematic risk is considered Beta or bi while E[Ri] is equal to the expected return on asset I and Rf is the risk-free rate. E[Rm] is the expected return on the project and E[Rm] – Rf is the market risk premium for the company stock. Once the Beta is known then the risk and rate of return can be found. APT is different because not only can forecast for the long term, it can also work for the short-term scenario. This fact makes it the better of the two theories because it gives the financial professional more tools to assess risk and the rate of return. APT does this by using a model that captures all the data. Other things this model can perform for risk assessment take into account company needs. Risk Estimates such as Tracking Error, Value-at-Risk (VaR), forecast volatility, systematic active risk, beta to benchmark, correlation with benchmark. APT carries out these calculations in a linear framework with a number of different variables. This is how different time frames can be used. For the APT model there are several outside factors to take into account. The ‘Now’ asset is defined by a number of beta possibilities, each of them representing asset sensitivity to a particular factor and characterizing systematic risk associated with this factor, and, as before, residual yield E. In this respect the risk allotted to this particular venture is less. This multi-factored model brings up many questions for the finance assistant. One thing to keep in mind is that not all factors carryover to risk in this area. There are factors that remain assets to an organisation faced with such decisions. This is one reason why periods of growth need solid leadership. This effectively assesses the risk involved for the furniture company’s returns. The NPV is assumed as the present value of the projects cash inflows minus the present value of the projects cash outflows (Mathis, par. 2). This relationship is expressed by the following formula: (Mathis, par. 2) TASK FOUR: Production and Profitability Your company is considering purchasing another machine due to the increase of production of furniture products and advanced sales of select models featured in the current marketing scheme. You are faced with figuring out if purchase of the machine is a profitable idea and if so what is the long-term cost? And how should it be funded? There are factors one is aware of when purchasing a new piece of equipment. Revenues will not change if the machine is purchased. Both the present machine and the new machine will last 5 years and will have no disposal value in five years. The new machine will cost  £400,000. The old machine can be disposed of right now for a disposal value of  £10,000. The new machine will reduce operating costs by $ £100,000 per year (assume cash flows at the end of the years). Assume a required rate of return or discount rate of 9%. Is it feasible for the company and cost effective? From the standpoint of long-term investment, it seems the new machine will be a valued addition to the team and allow production to not only run at current levels but also maintain new levels of efficiency. Also because it is considered a long-term investment, the company should also consider it an investment and possibly obtain a credit line for the local bank to cover this asset. In this way, the company can also apply for extended warranties to cover any maintenance or break down of the machine over the life of the loan. If the company has prime credit, a low interest rate of 6% is guaranteed and look into possible incentives with the local bank as a regular customer who pays on time, it may be possible to reduce the interest if there is not a pre-payment penalty. Suffice it say, there is cash flow that could be allocated for the purchase but also used for reinvestment in other areas of the company. Traditionalists will want to pay as much upfront as one can but if the long-range benefit outweighs the short-term loan, then by all means allow the company a li ttle space to get ahead with the new machine. Like above the net present value for the machine can be determined with the following equation. The NPV is assumed as the present value of the projects cash inflows minus the present value of the projects cash outflows (Mathis, par. 2). This relationship is expressed by the following formula: (Mathis, par. 2) TASK FIVE: Buying Out and Merging Every business needs planning or a defined strategy in place for future growth and control of known issues. There is a certain amount of power that comes from knowing what’s next. Smaller firms are vital to the economic health and stimulus of the world, mainly western nations like the United States and those found in Europe. Much of the success of these firms falls into the hands of leaders involved with everyday management but also the planning for future generations. Sir Adrian Cadbury writes, â€Å"Firms form the basic building block for businesses throughout the world. The economic and social importance of regional family enterprises has now become more widely recognized† (p. 5). In fact, it has been found that many firms do not survive the transition a generational business can represent. Many do not see life after the transition, which leads to decreased economic mobility and health. With this in mind, it is very important to have a transition strategy in place. T his requires proactive information sharing with all members even if some are not directly involved with day-to-day operations. This will ease the burden of conflict that may arise later. As with any organisation, knowledge management is key to good communication but with a small firm also instrumental for a successful future. This leads one to wonder how the structure of a smaller firm may differ from larger corporations? Is there a chain of command? How does leadership work?   It seems recently the trend of one company buying out another or merging to become one larger company is on the rise. It is in the news everyday, only drawing minimal concern from the public as regulators call into question the legality of such actions. Do mergers and acquisitions make the world a better place for consumers or do they just offer less for the consumer to choose from in the marketplace. It seems that most large companies see this practice as a means of redefining the marketplace by getting rid of the competition and making the competition work for them. In this respect, governments are able to make the rules of the merger and acquisition, setting the standard by which products of both companies can continue to compete with each other in a given market. This in turn, fuels the fire for increased advantage, working toward the goal of ultimately feeding off each other’s energy until it is exhausted. One finds this type of government control more in telecommunicatio ns and banking than other industries. For the retail industry, it seems a foregone conclusion that eventually opportunities will present themselves. From the looks of their balance sheets of Furniture Concepts there is a reason the company seeks a merger with another company. There seems to be a large amount of sales but not enough profit being generated. Within the last year their expenses have tripled but the production has not. They look to be in trouble. Another concern is founded within their name it self. Why call them selves a Furniture Concepts store when they sell carpet? It should be Carpet Concept. It may be that they have diversified their production schemes so far that this amounts to the increase of expenses? The recommendation would be to acquire the company, keep high performing employees on board and cut the lard. Expenses may also be attributed to bad debts acquired to maintain production or inflated management salaries? This would be a good move for the organisati on and also allow our furniture store to diversify without much overhead or inventory issues. CONCLUSION An organisation needs a clear picture of financial health in order to maintain operations and continue a path of growth toward market share. Many things go into deciphering this financial status. Part of what has happened here is a need for new tactics that are tried and true but without great risk affiliation like the credit offer. This strategy while well meaning for the short term has caused long-term ramifications for the organisation starting with growing pains. Lastly, research shows that the greatest obstacle to accepting new policies is fear of change. Therefore, this makes the transition period crucial and should be handled with kid gloves by management. Communication should be open and clear. REFERENCES 2003, ‘Capital budgeting needs vision’, Business Line, Islamabad, 21 July. Allen, G 1999, Introduction to Marketing, Mountain View College, Mountain View. Anonymous 1991, ‘Risk and Return’, The Economist, p. 1-2. Brozik, D 2006, Time Value of Money, Marshall University, Huntington, West Virginia. Cadbury, S A 2000, Smaller Firms and their Governance Creating Tomorrow’s Company from Today’s, Egon Zehnder International, London. Colli, A 2001, Knowledge and Leadership Succession in Small and Medium Family Firms. Evidence and Generalization From the Italian Experience, Bocconi University, Milan. Lefley, F 1997, ‘Management Accounting’, Journal of Accounting, vol. 75, iss. 1, p. 64. Mathis, R 2004, ‘Corporate Finance Live: Capital Asset Pricing Model’, viewed 10 September 2008, http://www.swlearning.com/web-resources/CAPM.htm.> Mathis, R 2004, ‘Corporate Finance Live: Present Value’, viewed 10 September 2008,  http://www.swlearning.com/web-resources/timevalue.htm.> Mathis, R 2004, ‘Corporate Finance Live: Risk and Return’, viewed 10 September 2008,  http://www.swlearning.com/web-resources/riskandreturn.htm.>. McCracken, M 2004, ‘CAPM’, viewed 10 September 2008, http://www.teachmefinance.com/capm.html>. Miller, D Whitney, J 1999, ‘Beyond Strategy: Configuration as a Pillar of Competitive Advantage’, Business Horizons, vol. 42, no. 3. Wignaraja, G 2004, ‘Building Business Competitiveness,’ International Trade  Forum, 1 April. APPENDICES APPENDIX A Table 1. Cash Flows APPENDIX B Table 2. Must Have Furnishers Ltd. Simplified Profit and Loss Account for the year ended 30/09/03 2002 2003 APPENDIX C Table 3. Must Have Furnishers Ltd. Simplified Balance Sheet for Must Have Furnishers Ltd. for the year ended 30/09/03 APPENDIX D Table 4. Furniture Concepts Ltd Profit and Loss Account for the period March 2001 to March 2002 Profit and Loss Account for the period March 2002 to March 2003 APPENDIX E Table 5. Balance Sheets for March 2002 and March 2003 for Comparison Balance Sheet as at 12 March 2002 Furniture Concepts Ltd Balance Sheet as at 12 March 2003

The Metaphor of Light :: Philosophy Intellectual Papers

The Metaphor of Light The classical unresolved problem of the active intellect, raised by Aristotle in De Anima III.5, has received several interpretations in the history of philosophy. In this paper, I will recover the old hypotheses according to which the active intellect is the god of Aristotle's metaphysics. I propose that if the active intellect is god, it is not an efficient cause but the final cause of human thought-the entelecheia of the human rational soul. Nevertheless, the problem of the active intellect is insoluble simply because we do not count with all the elements required to obtain a sound solution. Yet it can be attenuated by an approach that renders much more coherence to De Anima III.5 than other attempts. To this end, I will (1) analyse the classical conception of Aristotle's two intellects, (2) work on the explanation par excellence of the active intellect, the metaphor of light, distinguishing the double conception of potency and act that may be found in it, and (3) analyse the conc ept of entelecheia as the process by which the active intellect actualizes intelligibles in the sense of the final cause. One of the classic problems, and one of the most difficult to solve in Aristotelian philosophy, is that there is no text in which Aristotle explicitly states how the intellect manages to make 'intelligibles in actuality', that is, ideas. What he says in the fifth chapter of the third book of De Anima, instead of clarifying how man thinks, makes the intellectual process even more obscure, because the soul, as enteleceia of the body, is presented as one unit, but the mentioned text refers to two intellects, and one of them appears to be immortal, not human. It is this intellect, precisely, which Aristotle describes as separate, immortal and eternal, characteristics attributed only to god. Based on such terms, critics have made numerous interpretations on the relationship between rational thought and god: whether man is (or has) the active intellect, whether he thinks together with god, or whether only god is the agent and man is a passive-potential intellect. We think that the active intellect is, indeed, god, but that it is not 'really' an efficient cause of human thought, but rather the final cause or enteleceia of the human rational soul. Joseph Owens and W. Guthrie have recently affirmed this hypothesis. Traditionally, however, some other authors, even though they consider the active intellect to be a separate entity, have doubted or denied that it is god.

Perspective In As For Me And M Essay examples -- essays research paper

Imaginative Center uncut, uncensored: Philip Bentley   Ã‚  Ã‚  Ã‚  Ã‚  In order to fully understand a piece of literature and authorial intent, the reader must utilize unconventional methods of perspective. In Sinclair Ross?f, As for me and my House, the use of perspective becomes climacteric in determining a veridical comprehension of the imaginative center of the novel, Philip Bentley. In order to gain the full understanding of Philip Bentley, the reader must dismiss the biased unreliable narrative of Mrs. Bentley. With reference to the methods of perspective, they can be used to fully understand and dismiss the dubious narrative in Philip Bentley?fs relationships, occurrences, and Imagery. It then becomes feasible to appreciate an impartial understanding of Philip Bentley.   Ã‚  Ã‚  Ã‚  Ã‚  The individuals who surround Philip Bentley, assisted in shaping and influencing his character. Initially, Steve was introduced, and this contributed to a number of family problems. These problems lead to the frustration and jealously of Mrs. Bentley towards Philip. ?gTrue to his promise, Philip took Steve to the country with him this afternoon. I could feel that he didn?ft want me along, so at noon I complained of a headache, and stayed home to finish putting in the garden.?h (45) This clearly displays the beginning of Mrs. Bentleys resentment towards Philip, and the relationship that he and Steve share. She desires such a relationship for herself and Philip, only to be faced with the realization that it will never transpire. This hinders the legitimacy of what she sees, as it is now biased; influenced by her resentment. ?gAbout a horse for Steve, then about Steve himself. He likes Steve, and as we talked I saw Philip?fs mouth get a little contentious.?h (85) As her resentment grows, so does her unreliability to present to events clearly as they occurred. Up until Steve left, Mrs. Bentley continued to express her displeasure with the relationship that Philip and Steve remained to share. ?gI played brilliantly, vindictively, determined to let Ph ilip see how easily... I could take the boy away from him?h (Ross, 63). Mrs. Bentley observes that her relationship with Steve is becoming not a companionship, but ?ga conspiracy?h (Ross, 95). After Steve left, Philip began spending a great deal of time with Judith. Philip was using Judith as an esca... ...ing unstable. The wind blows the dust over the house, the dust smothers the house, as Mrs. Bentley smothers Philip. They have no control over the dust, and it becomes clear that Mrs. Bentley also has no control over the dust, and it becomes clear that Mrs. Bentley has no control over Philip. ?gI must keep on reaching out, tying to possess him, trying to make myself matter?h (Ross, 99). She attempts to reach out, Philip sees it as smothering.   Ã‚  Ã‚  Ã‚  Ã‚  By looking at all the aspects, and dismissing Mrs. Bentleys bias, it becomes clear, the true understanding of the imaginative center, Philip Bentley. His role is to keep everyone in the Horizons together, along with Mrs. Bentley. This is palpable through his relationships, occurrences, and imagery. After the unreliable narrative is dismissed, the reader can gain a full understanding and appreciation of the imaginative center. Bibliography Ross, Sinclair. As for Me and My House. Ed. Malcom Ross. McClelland and   Ã‚  Ã‚  Ã‚  Ã‚  Stewart Lt. Toronto / Montreal 1941. Stouck, David. Five Decades of Criticism. Ed. David Stouck. University of   Ã‚  Ã‚  Ã‚  Ã‚  Toronto Press. Toronto. 1991. Perspective In As For Me And M Essay examples -- essays research paper Imaginative Center uncut, uncensored: Philip Bentley   Ã‚  Ã‚  Ã‚  Ã‚  In order to fully understand a piece of literature and authorial intent, the reader must utilize unconventional methods of perspective. In Sinclair Ross?f, As for me and my House, the use of perspective becomes climacteric in determining a veridical comprehension of the imaginative center of the novel, Philip Bentley. In order to gain the full understanding of Philip Bentley, the reader must dismiss the biased unreliable narrative of Mrs. Bentley. With reference to the methods of perspective, they can be used to fully understand and dismiss the dubious narrative in Philip Bentley?fs relationships, occurrences, and Imagery. It then becomes feasible to appreciate an impartial understanding of Philip Bentley.   Ã‚  Ã‚  Ã‚  Ã‚  The individuals who surround Philip Bentley, assisted in shaping and influencing his character. Initially, Steve was introduced, and this contributed to a number of family problems. These problems lead to the frustration and jealously of Mrs. Bentley towards Philip. ?gTrue to his promise, Philip took Steve to the country with him this afternoon. I could feel that he didn?ft want me along, so at noon I complained of a headache, and stayed home to finish putting in the garden.?h (45) This clearly displays the beginning of Mrs. Bentleys resentment towards Philip, and the relationship that he and Steve share. She desires such a relationship for herself and Philip, only to be faced with the realization that it will never transpire. This hinders the legitimacy of what she sees, as it is now biased; influenced by her resentment. ?gAbout a horse for Steve, then about Steve himself. He likes Steve, and as we talked I saw Philip?fs mouth get a little contentious.?h (85) As her resentment grows, so does her unreliability to present to events clearly as they occurred. Up until Steve left, Mrs. Bentley continued to express her displeasure with the relationship that Philip and Steve remained to share. ?gI played brilliantly, vindictively, determined to let Ph ilip see how easily... I could take the boy away from him?h (Ross, 63). Mrs. Bentley observes that her relationship with Steve is becoming not a companionship, but ?ga conspiracy?h (Ross, 95). After Steve left, Philip began spending a great deal of time with Judith. Philip was using Judith as an esca... ...ing unstable. The wind blows the dust over the house, the dust smothers the house, as Mrs. Bentley smothers Philip. They have no control over the dust, and it becomes clear that Mrs. Bentley also has no control over the dust, and it becomes clear that Mrs. Bentley has no control over Philip. ?gI must keep on reaching out, tying to possess him, trying to make myself matter?h (Ross, 99). She attempts to reach out, Philip sees it as smothering.   Ã‚  Ã‚  Ã‚  Ã‚  By looking at all the aspects, and dismissing Mrs. Bentleys bias, it becomes clear, the true understanding of the imaginative center, Philip Bentley. His role is to keep everyone in the Horizons together, along with Mrs. Bentley. This is palpable through his relationships, occurrences, and imagery. After the unreliable narrative is dismissed, the reader can gain a full understanding and appreciation of the imaginative center. Bibliography Ross, Sinclair. As for Me and My House. Ed. Malcom Ross. McClelland and   Ã‚  Ã‚  Ã‚  Ã‚  Stewart Lt. Toronto / Montreal 1941. Stouck, David. Five Decades of Criticism. Ed. David Stouck. University of   Ã‚  Ã‚  Ã‚  Ã‚  Toronto Press. Toronto. 1991.

History of Streptococcus Pyogenes :: Biomedical

History of Streptococcus Pyogenes Abstract: With the earliest recordings coming from the Fifth Century B.C., streptococcus pyogenes, and more frequently, its symptoms have been prevalent among doctors and historians for hundreds of years. The first mentioning of streptococcus pyogenes is to be credited to Hippocrates, in which he describes the relative symptoms of the flesh-eating bacteria in its early stages. Then depicted by Billroth in 1874, patients carrying erysipelas were determined to have this certain bacterial infection. In 1883, the chain-forming bacteria were isolated by Fehleisen; and in the following year, Rosenbach applied the S. pyogenes name. Further advances in hemolytic and non-hemolytic studies were made by Lancefield in the 1930’s, in which the alpha, beta, and gamma subgroups of the hemolytic structures – detailed and defined by Schottmueller and Brown - were divided into serotypes. Although he lived four centuries before the birth of Christ, a man named Hippocrates recorded the symptoms of diseases we still see to this day. Known as the â€Å"Father of Medicine† (Hippocrates), Hippocrates was an ancient physician who studied and recorded his observances of the body’s infections and physiology. He set forth the foundation for future physicians, and in doing so, is accredited for our knowledge of infectious diseases in earlier centuries. During this time however, many believed the earth and its inhabitants were composed of four general elements: air, water, fire, and dirt. They also believed that any one person who fell ill was being punished by the gods. As a foresighted thinker though, Hippocrates encouraged the idea that humans became ill due to natural causes. In that wisdom, he recorded all his observances of his patients and their illnesses, taking careful note of the bodily symptoms and their progression. Described in his works, Hippocrates mentioned scarlet fever-like symptoms, 2 those that correlate to the flesh-eating bacteria now known as streptococcus pyogenes. Due to Hippocrates’ acts as a pioneer in the medical field, these chronicles are the first recordings we have of the existence of the bacteria. Centuries later, another man began to outline more thoroughly the features and symptoms of several afflictions. Theodor Billroth, a Viennese surgeon described streptococci, staphylococci, diplococci, and even rods found in pus as intervals regarded in a distinct species: Coccobacteria septica (Breed). He investigated the roles of the bacteria and entwined their origin. Billroth noticed specific bacteria in those with erysipelas; he named the bacteria streptococcus from the two Greek words strepto meaning a chain formed of links, and coccus meaning berry.

Who Won the Social War (Ancient Rome)

Who won the Social War? The allies war with the Romans involved hundreds of thousands of men and lasted for three years, this war was a turning point for Rome's political relations with its allies and was significant in the fact that Rome had to readjust politically. When looking at the Social War many confine the meaning of victory in terms of the battlefield, missing out on a vital aspect of war, the terms of peace and the political outcome.It cannot be determined, whether an army, even if victorious in individual battles, decisively won the war, or whether their success on the battlefields' was believed to be temporal and not immune to change. This essay will attempt to investigate the question, backed up by literary evidence from the likes of Appian, Livy and Polybus. It would be logical to first assess what the aims of the Italian allies were in making war on Rome, then to determine whether their objectives were met and on what terms.The causes of the Social War are commonly see n as Rome's refusal to grant Roman citizenship for the Italian allies. The allies in central and southern Italy had fought alongside Rome in several wars, overtime they began to chaff under Rome's autocratic hand, desiring the privileges and better equality the citizenship would bring them. Events came to a head in 91 BC following the assassination of the Roman tribune Marcus Livius Drusus, who attempted to pass a legislation that would have given citizenship to all Italians and settled a number of disputes.They saw the citizenship as vital to their business' abroad and saw an opportunity for fairer treatment by the Roman senate, ‘Their desire to become Romans reflects the success of Rome in unifying them in sentiment and was stimulated by the Cimbric war and by the career of Marius', indeed many saw the citizenship as their due for the sacrifices on their behalf for the expansion of Rome, † At the same time†¦ the consuls send their orders to the allied cities in It aly which they wish to contribute troops, stating the numbers required†.Furthermore, the Italians ‘preferred Roman citizenship to possession of the fields', Rome's policy of land distribution had led to great inequality of land ownership and wealth and led to the â€Å"Italian race†¦ declining little by little into pauperism and paucity of numbers without any hope of remedy†. After the murder of Drusus, one of the last pro-Italians, the Italians began preparing for war: â€Å"The first act of war was by Picentes, who killed proconsul Quintus Servilius in the town Asculum, with all Roman citizens who were in this town. The people put on the war dress†.Dispute arises over the exact aim of the Italians in the Social War, what is important to note however, is the fact the Italians were not impatient and undiplomatic; their revolt was their final resort. ‘Even at the very last, when they had already taken up arms, the insurgents were to make one more appeal to the senate to concede the franchise', this is backed up by Appian â€Å"The Italians in despair of any other remedy, went on with their mobilization†. A commonly accepted view is that the rebels were fighting in order to share in the Roman citizenship, Empire and power, going further than local autonomy.Indeed, there were many close ties between Italian and Roman aristocrats, running deeper than just trade and business ties. Another view is that the Italians wanted a complete autonomous state as shown by the creation of an independent capital and coinage, and the risk on their part of inciting a war on such a large scale, â€Å"they had forces in common amounting to about 100,000 foot and horse. The Romans sent an equal force against them, made up if their own citizens and of the Italian peoples who were still in alliance with them†.Many see the allies choice of creating their own coinage as a potent one, the choice of their designs can be interpreted as thei r solidarity with one another and their hostility towards the Romans, as shown by the depiction of eight men holding swords towards a pig- a way of making a sworn oath in ancient Italy. However, this can be open to interpretation, the creation of a new coinage would have most likely been necessary for purchasing supplies and paying and feeding troops. The images on the coins can be viewed as effective propaganda, aiming to remind the soldiers the justice of their cause.It can also be argued that a new capital (Italia) was not in fact a desire of the allies to break from Rome when looking at the military nature of the creation of Corfinium. Corfinium was an important base of operations, that offered space to hold and distribute supplies, a large source of food and water . Strategically Italica was necessary to the Italian war effort, the allies needed bases like Corfinium when fighting Rome, whose endless resources were an invaluable asset to their military progress.The new allied go vernment, was modelled closely on the Roman government, this indicates the high respect the Italians held for the Roman constitution and the doubt cast on the claims that the allies wanted the destruction of Roman rule or a complete separation from it, in addition, a strong argument can be established in relation to the Italians having a vested interest in the continuation of the Roman Empire, Italian businesses benefited from trade and land investments.The most significant indication that the allies were fighting for Roman citizenship rather than autonomy, is evidential in the depth of Roman power and the likelihood that Rome would be more successful in battle â€Å"Quintus Caepio†¦ was besieged and successfully repelled his enemies†¦ Consul Lucius Julius Ceaser fought successfully against the Samnites†. Rome had larger military supplies and a larger force than the allies, as shown by the fact that they were able to reinforce their armies with considerable speed.Mo st importantly however, Rome had a huge treasury helped by the spoils of so many wars, which dwarfed anything that the allies could attempt to bring together. This, including the fact that the network of roads across Italy were all centred around Rome, did not give the allies firm belief that they could eventually defeat Rome, or permanently separate themselves. The benefits the Italian allies enjoyed from Rome's empire made it unlikely that they would want to destroy an empire in which they themselves had so much at stake, and to which they contributed a considerable amount to its formation.Rome's predominant influence was extremely well established and its continuity was favourable to Italian interests. Therefore, the rebellion of the allies should not be viewed as an attempt to end Rome, or divorce from it, as shown by the death or exile of the majority of pro-Italian politicians in Rome, the allies had no other alternative to assert their political interests in Rome than war. Th e outcome of the Social War was for the Italians to gain Roman citizenship, if one can accept that citizenship was the intended aim rather than separation.The Italian vote was to begin with, less than the proportion of their population, the allies were all grouped into separate tribes and assigned less voted than the 35 Roman tribes. But, the Italians were eventually joined into the Roman tribes and Italy unified. It is not likely that the allies were rooting for total victory in the Social War in order to achieve their aims, for they did not underestimate the power of Rome. Their previous loyalty had undoubtedly helped Rome win the Second Punic War, the Romans were able to recover losses and rebuild its forces hrough the sources of arms, manpower and money, a lot of which came from its allies. However, the Social War challenged the stability Rome felt in its allies, what is important is the fact that although Rome ‘won' military speaking, but the allies were victorious in ter ms of diplomacy and social standing. The fact that the allies never strayed from their goal and eventually achieved it is extremely courageous and admirable. Bibliography Brunt, P. A. Italian Aims at the Time of the Social War', in Fall of the Roman Republic (Oxford, 1988), pp. 90-109. Brunt, P. A. ‘The army and the land in the Roman revolution' revised in Fall of the Roman Republic (Oxford, 1988), pp. 240-80. Brunt, P. Social Conflicts in the Roman Republic (Oxford, 1971). Bagnall, N. The Punic Wars (London, 1990). Gabba, E. Republican Rome, the Army and the Allies (Oxford, 1976). Goldsworthy, A. The Army at War, 100 BCAD 200 (Oxford, 1996). Frier, B. W.Roman coinage and army pay: techniques for evaluating statistics (1981), pp. 285-295. The Cambridge Ancient History, vol. IX (2nd ed. ) p188. Scullard, H. H. From the Gracchi to Nero: A History of Rome from 133 BC to AD 68 (London, 1982). Salmon, E. T. ‘Notes on the Social War', in Transactions and Proceedings of the Ame rican Philological Association (Michigan, 1958), pp. 159-184. ——————————————– [ 1 ]. See Brunt. ‘Italian aims at the time of the Social War' p. 90. [ 2 ].See Polybus, 6. 21, 4-5. [ 3 ]. See Appian The Civil Wars 3. 21 p. 42 [ 4 ]. See Appian The Civil Wars 1. 9 p. 19 [ 5 ]. See Livy Periochae Book 72 [ 6 ]. See Brunt, ‘Italian aims at the time of the Social War' p. 93 [ 7 ]. See Appian The Civil Wars 5. 39 p. 76 [ 8 ]. See Appian The Civil Wars 5. 39 p. 76. [ 9 ]. See Livy Periochae Book 37, chapter 2 . [ 10 ]. See Livy Periochae Book 73 1-7 [ 11 ]. See Cambridge Ancient History, Vol. 9. 2nd Ed. p. 188 [ 12 ]. See Appian The Civil Wars 14. 116 p. 225

Air France

In an airline business industry, companies had been suffered with low returns, bankruptcies and ever-fluctuating demand. pass around France has been preventing the spatial relation by developed strategies such as a progressive operating lease, short- or medium term lease of lusty part of fleets to reduce capacity and monetary value. Since 2006, the duty of air travel has been growing rapidly, which created a competitive landscape in the airline industry and in addition the emergence of e-commerce as a direct to consumer gross revenue.Air France took those opportunities by providing online function on direct website, only by and by a while aggregators and meta pursuiters who offer beyond services appeared, which make the direct website had bar to compete. Media Contact, hired by Air France, has been evolution strategy to optimize performance on Search Engine Marketing press to increase net revenue gained by dint of with(predicate) online channel and return on enthronem ent spending, as well as capability of driving visitors to site and convert them to consumers through the transition funnel at the minimal court.The Media Contact uses sponsored search of six search engines, global- and US-based, and advertises on metasearchers and aggregators as well. As shown in the newspaper paper performance table below, from portray 6, Google US earns steepest impressions, mostly from branded keywords, and al-Quran of bookings, also at highest cost hardly the changeover rate is relatively low. On the other hand, MSN has lowest investment but it turned out that MSN give the with child(p) conversion rate than any others.Another publisher such as Yahoo US and forward motion US has higher conversion rate than others that has more funding. T The extravasate chart below illustrates the performance of all(prenominal) publisher, based on the complete selective information set, according to their average cost per jailhouse on Y-axis and prospect of bookin gs on X-axis. The size of it of each bubble represents funding pass on each publisher. The introductory quadrant represents high cost-per-click, publishers, which are Google US and Google Global. These publishers has high impressions but theClick-Through-Rate is relatively low, The Media Contact should range strategy that can lower cost such as modifying bid strategy, keyword selection, and fit type. The funding for these publishers should also be lowered. In the upper-left quadrant shows publishers who have lowest conversion rate at highest cost, no publisher is in this category and should not be. Overture Global and US are in the third quadrant that demonstrates publishers with low prospect of booking.Publishers in this quadrant must be converted to the frontwards quadrant by look ating keyword selection, ease of completing transaction, and complication of website and applications, for example. The highest probability of producing a booking come from the forth quadrant wh ere Yahoo US, MSN Global, and MSN US bank on. This quadrant not only gives Air France high probability of bookings but also at the lowest cost. The Media Contact should centre on this quadrant by increase funding for these three publishers from budget deducted from the first quadrant.In order to gain visitors from aggregators, Air France should consider about creating two- or three-in-one service by offering hotels, railway car rental or promotional packages. This strategy could increase sales occurred in direct website and reduce cost of advertising on aggregators website. Air France could also earn revenue from advertising of hotels and car rental services. By optimizing sponsored search and implementing strategies, Cost-Per-Click leave be reduced and number of bookings volition be higher. The Media Contact can rescue higher net revenue and birth on Investment to Air France.

Perception and reality of technology

Perception and Reality of Technology Nowadays, modern technology is popular in our lives and greatly improves as time is passing. Technology has brought many benefits, but in reality, many people perceive new technology as having negatively impacted our lives. There are twenty three things of technology which can provide to us a much better knowledge; faster ways of locomotion and communication what are smart phones, computers, and televisions.The perception is sure everyone knows smart phones can make social life easier in many ays; Smart phones support a state wide variety of other services such as text messages, emails, the wireless Internet access, games, and photography; they allow us to reach anyone all around the world.Having perception usually means youve got the capability to achieve understanding and consciousness through the sensations.Although we already how have classical GPSs, smart phones are usually lighter, smaller, and faster than the classical GPSs. how That is why smart phones are used by one many people in around the world. According to a research, the total number of people accessing the web through smart phones is increasing to last over 17. 4% of worldwide internet usage (Fox).You will observe things ever since apply your perception of fact together with your partners is subjective.

Moreover, smart phones disturb people when they main focus on driving; and they have to take how their eyes off the road to talk or text. It is very risky and dangerous to everyone in and around the car. According to a report in 2009 in he U.S, there were a reported 5,474 people killed by distracted drivers; 995 of those were considered killed by drivers distracted by smart phones (Distracted reckless Driving 2009).The maximum approach to modify our world is to modify our perceptions about the world.Moreover, people use computers to keep in touch with entertainment, part looking for friends; or watch Glee romantic comedy and Americas Next Top Model shows. On the other hand, in reality, people sometimes abuse computers. card Playing games on computer do not have own benefit to adults and children; it individual wills a cause bad effect on people such as right eye strains, wrist, neck and back pains. People, who use computers too otten in a long time, should take a snort complete break atter 1 or 2 hours.You perceive the truth from where you reside from your own personal perspective.

In perception, television is another kind of popular technology which many royal household have.They can be operated either by battery or electronics. Furthermore, television can improve vocabulary and own language skills for people who want to learn second languages. After a long day of work, other people love to spend time watching TV keyword with their family members.Could be a reflection of the fact, or it may be distorted.Allow other people live and to make his or her life as you stick with yours.But controlled your life is, its never the identical day.

Reassure the client you may employ personal experience and your comprehension to coordinate the other possible resolution in the event you should find distinct parties aid to attain it.Your mind can only concentrate on a new single thing at one time.The logical mind is essential.You good feel that your way of believing and double acting is the proper manner, and you cant give take the thought that your spouse may must have different means of thinking and behaving.

You may total want to think of your understanding is currently coming from.Perception late may really make a difference in failure or success.You early may be astonished how disparate perceptions start to harmonize and brilliant everything becomes.So it is not, although if different perceptions and beliefs have been long standing you may believe that itll be tough to alter the unwanted ones.