Premier Hand Car Wash Analysis

atomic number 61 communicate elevator rail elevator car clean AnalysisBy researching and studying totally these factors it merchantman be shown to specific groups or individuals that acquire of facts that stir to the organisation or atomic number 18 unforced to gain fareledge from for future success or studies. scene necropsy Hand simple machine break is fit(p) on Level 1 entrance of Bathurst road Liverpool Westfields shopping centre. The company employees for six (6) workers and the possessor himself and has currently been running the air for over five (5) categorys. Premier Hand railway car rinse has no true competitors that are trying to offer the selfsame(prenominal) fibre and service, more or less are try to compete on pricing al singleness. Premier Hand gondola car Wash main responsibility is to picture a high quality service, also besides washing provide immense node service.MissionThe mission of Premier Hand gondola car Wash is to provide overta ke quality washing and detailing service for all vehicle owners in the western suburbs around Liverpool. The business go away strive on keeping works satisfied in order to maintain a high level quality of cleaning at all times and leave customers blissful smash merchandising st postgiesSWOT analysis on Premier Hand Car WashStrengthsLocation.Variety of Services. guest demand.WeaknessPricing.Capacity (limited to certain amount of cars ascribable to it being a car park and not enough room.)Rain.Winter.OpportunitiesLearn from former(a) service and adjust and accept change to the organisation.Place a pinch box for elevate ideas from customers on what they would like from services.Look for sponsors to assist the company with sprays and other clean utensils.Threats topical anesthetic Competitors.Self clean carwashes. smart carwash.Market SegmentsThe strategy intentd by Premier Hand Car Wash is to attract as many another(prenominal) repeated customers as possible beca do it is easy to curb them al unrivaled hard to build refreshing ones, especially during the hitter seasons. The location that the car wash is set is neverthelessroughgoing(a) for all types of customers that are going shopping for several hours and want to leave their car with our company to be cleaned and also be waiting for your arrival.Premier Hand Car Wash doesnt just target one specific age group they target customers by the type of vehicle that they own. Premier Hand Car Wash believes that the type of car you yield tells you a great deal about the service youre exiting to purchase and to what standard/detail it supplicates.The following provide explain customer profilesNew car owner These customers are most likely to use a basic wash service these customers bring their vehicle for a wash or detailing on a standard basis. The goal/aim with this customer is to keep their car looking as favorable as it did when it was purchased from the car lot.Sport car owner These are usually the younger or middle aged group of men that try and retain the new look of their cars. This group will require at least once to two times a week of a basic wash, also occasional will request a idealistic wash or wax and polish.Older car owner These people have owned a car for several stratums or are unable to clean it themselves. Either way they require their cars to look in the best possible shape they can.Dealerships There are a few dealerships located within 10km from Premier Hand Car Wash thitherfore both so often they use a basic car wash service to detail their products before they are sold or put on sale.Tr fires in the MarketTr repeals affecting business and Competitors/ Potential CompetitorsPremier Hand Car Wash in the ultimo one to two years has had an increase of 40% in competitors ranging fromAutomatic carwashesHand washesHowever these two areas of cleaning have taken a large sum of the consumers repayable to better pricing or certain discounts/additives on washes. T he closest competitor is located at orange Grove, were it has facilities to many take-away stores also availability to Harvey Norman the other two are located further out on Hoxton park road and offer free coffee on every chitchat that you purchase a wash.Competitors PricesCompetitors NamePricingAutomatic Car Wash/ Do it yourselfAutomatic Which offers a elementary Wash (exterior only) priced at $33Do it yourself Price at $1 dollar every 1minute for every machineOrgan Grove Hand Car WashBasic Wash $20, wonderful Wash $33,Waxing Polishing $100Hoxton park Road Car Wash 1Basic Wash $23,Deluxe Wash $31,Waxing Polishing $115Hoxton park Road Car Wash 2Basic Wash $25,Deluxe Wash $32,Waxing Polishing $98Even tho these competitors have taken a quit large sum of the customers, Premier Carwash still holds its name for the most quality wash in the local area of small business. The car wash is thinking of reducing prices up to 15% so that their prices, saving the consumers $5-$15 per w ash*(includes only for deluxe wash/ cover and polish) this is so it pushes more customers into purchasing the more expensive product increase funds and at the same time recovering lost customer and eliminating potential threats due to low pricing.Advantages/Disadvantages of choosing Premier Hand Car Wash over competitorsAdvantage of Premier Hand Car WashDisadvantage of Premier Hand Car WashGreater Knowledge due to longer experienceHigher quality rateReputationLocation that has a number of facilities to visit while waitingInsured encase of hurt to vehicleExcellent customer service skillsSafe sprays and cleaning productsHighly pricedNo discounted ratesNo free coffee or tokens to offerIn comfortable roomMore company promotion compulsory to advise individuals due to being underground in a parking lot.Ethical and Cultural market objectivesSome appropriate marketing objectives are as followsGain 500 new customers with the first year of setting standardsClean at-least 30 cars minimum a dayExpand in the number of car parking spots reserved to the car wash by 10% within 2years time forget 95% of customers satisfied every dayMarketing strategies to achieve ObjectivesThe main strategy to achieve marketing objectives is the need for a professional detailer and has at-least a certificate 4 in car detailing and if one hasnt been found dressing for an individual must be paid for to do so. Reason for this is high end sports cars or luxury cars come in and ask for a detailed wash no one on site apart from the owner can work on the car.Marketing Mix financial effectsSales200620072008Full Wash$26,080$22,320$44,616Exterior Wash$15,654$23,650$41,574Interior Clean$13,160$9,009$11,712End user Detail$18,060$20,985$43,425BusinessFleet Washes$9,150$7,225$13,838CarDealership Details$35,580$33,150$77,040Total Sales$117,684$116,339$232,204The above plot demonstrates the gross revenue that Premier Hand Car Wash had over the years and indicates that the business had a good start with $117,684 which then down sided and earned $1,000 less than the year before it. Many things happen during this year which impacted the companies decline stage which was mentioned in the previous statements, the matters that affect it was low advertising, competitors grew by almost 40% threw automatic carwashes and other competitive hand carwashes. Once the company put strategies in place and decreased prices and maintain quality and increased advertising it had shown in 2008 their funds doubled in that year.Volume chartVolume Chart for One Month of SuppliesThe above graph shows that most of the companys profits come from inside(prenominal) and exterior services. Most of the extras and other service that have been purchased dont get much profit but there for dont have to be purchased for the next five to six months so in the long run sufficient amount of funding is produced from them.Product life cycleThe above diagram demonstrates is the product life cycle. During the transmit of the product there were certain needs that organisation like car washes desired from the high end high pressured vacuum cleaners. Once the product had entered the introduction and growth phase it started to progress highly and arrive at its highest points during maturity and saturation phase. Once there was an updated version of this the product it had become clear it was unfavourable and this is where mayhap certain percentage of customers might have left to competition due to upgraded technology.Alternative Distribution conductThere is no need for alternative distribution channels because it is a direct service. But if there was a need for selling of car sprays and cleaning utensils the advantages of using an alternative distribution channel would be, it can provide intensive market sales and bigger profit margins than the original one, frat rates are cheaper, quicker delivery process.Levels of Customer ServiceBy having certain customer promotional activities such as VIP card for regular customers, this is encourage them to stay with the company for longer periods, the card is only offered to regular customers which certain gifts are added (some gifts could involve free coffee, movie tickets, free car wash every third visit) or discounted prices from each visit, while normal pricing is offered to day to day customers.Customer Service StandardsBy setting the following into an everyday work activity it proven to improve quality let only if customer satisfaction, the following is an example of some standards that can be put in placeA checklist can be created detailing and recording the cars appearance before and after Premier Hand Car Wash as completed their serviceKPI measures for the minimum requirement of acceptable work. EG Floor and seat cleaned virtuous but stains that cant be taken off are left as they are overly a suggestion box is a good idea to be left for customer to quantify team performanceOnce these activities have been completed to a succe ssful rate alongside many more. Customers will start paying more for the service you put forward allowing the organisation to increase sales and gain more profit while the customer is left satisfied with a quality terminus which benefits them.Promotional activitiesInternet forumsSunday electrifyDue to the car wash not having one specific age group to target it makes it tough to plan what the customer is willing to see as an publicizing and also because they are a small business its roughly impossible to fund large amounts of money for television advertisements.This is why other forms of advertising must be arranged and they are as followsFlyers light box drop offsDiscount tokensEvery 10th wash get one freePrizes -Chance to win your own home cleaning setImplement StrategiesRecruiting ProcessAdvertising Process to find employeesPremier Hand Car Wash The recording stage will be done with(p) by the owner this is due to the organisation being a small business and not having excess funding towards human resources to do advertising and inducting which might be a long process.The job advertising will be done within the centre signage will be posted up on a window of the carwash create also on the entrance towards the staircase. If no worker has been found in between 2-3 geezerhood, then it will be posted on seek.com or carrerone.com website. The process Premier Hand Car Wash use saves a large amount of time due to so many people going past this signage and reading it and also saves the company plenty of money for not calling HR and paying them to recruit an individual.Experience and Educational needs for jobNo previous education or experience is needed, all you have to bring to the job is a dedicated attitude and is highly self motivated and have good English speaking skills and have good customer communication skills.Recommended TrainingWhen a new team member arrives to the carwash the owner introduces him to all the employees and asks the staff to teach him/ her the skills that are needed. The training takes two geezerhood of learning the basics in each area of cleaning vehicles. Also while in training your pay is deducted in half because you cant perform as well.Working hoursThe owner of this business will be calling the employees two to three hours before their shift starts this is because he offers only casual jobs and wants to know also who is serious about the job and who isnt by doing this tactic. The employees will be called only on the days that they are available, the longer the employee stays within the organisation the more stable his/her job becomes and a timetable of functional hours is created instead of calling when they are needed.Action PlanName of DutyActionWho is Responsible while of Shift , fall flat and end shiftDateInterior CleaningVacuumingWipe down intragroup plasticsClean bad odourFredJacobStart Shift at 8am20/11/1030min Break at 12pmFinish work 5pmWash BayRinses carSoaping itUsing poisons to kill off stain s and other markingsAnthonyJohnStart Shift at 830 am20/11/1020min Break at 1pmFinish work 5pmWiping downUsing cloth to wipe down carTyre shineDouble checking everything is cleanWindow cleaningAlexMilosStart Shift at 8am20/11/1030min Break at 1130pmFinish work 5pmDriving cars and meeting of a sudden linesMaintain scheduleDrive cars in and out parking lotCommunicate with customersMoney delayJohnnyStart Shift at 7am20/11/1030min Break at 1230pmFinish work 6pmPromotional Activities over 1 yearAdvertisementCostingFlyers$800Website$14069Prizes$550Sunday Telegraph$2100Monitor and ImproveMonitor Marketing PerformanceThe monitoring of marketing performance will be done through these key performance indicatorsThe use of data bases to measure promotional methodsNumber of visits to earnings forum/websiteIncreased parking space be advance fullNumber of calls about products done through advertisement by flyers, mail box drop offs and postersContingency plansThe way the car wash will work on its contingency plan is by asking the consumer at the end of the cleaning manufacturing business how they took notice of the company. From this Premier Hand Car Wash has been given valuable information that they can record. This is because if they are posting adds on the internet and paying for the site to stay up and progress is not coming from that section they can spend less time and money on that section and more on flyers/mail box drop offs if that is where all their customers are finding out about their organisation.